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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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140 Buyers Expected For Caribbean Travel Marketplace

KINGSTON, Jamaica; January 16, 2019: Tourism Minister, Hon Edmund Bartlett says the 37 th Caribbean Travel Marketplace (CTM), being hosted in Jamaica later this month, will welcome 140 buyers — the largest number in the event’s history since 2012.

Use Tourism to Build Sustainable Coffee Sector - Bartlett

KINGSTON, Jamaica; January 15, 2019: Minister of Tourism, Hon. Edmund Bartlett says the Ministry’s Tourism Linkages Network intends to leverage public private partnerships to build out a framework to stimulate entrepreneurship in the coffee sector and related industries.

Jamaica Records 8.6% Increase in Tourism Earnings in 2018

KINGSTON, Jamaica; January 09, 2019: Tourism Minister, Hon Edmund Bartlett says Jamaica saw an 8.6% increase in tourism revenue in 2018.

International Expert on Tourism Security to Arrive on Sunday

KINGSTON, Jamaica; January 04, 2018: Tourism Minister, Hon Edmund Bartlett has announced that highly regarded tourism security expert, Dr Peter Tarlow, will arrive on the island on Sunday to join the team carrying out the intensive security audit of the tourism sector.

Jamaica sees Record Arrivals and Earnings for the Christmas period

KINGSTON, Jamaica; December 27, 2018: Minister of Tourism, Hon Edmund Bartlett says Jamaica saw record arrivals and earnings for the period December 21-24, 2018. Preliminary airport arrivals was 34,081, an increase of 12.8% over the corresponding period in 2017. The estimated gross earnings stands at USD51, 240,784 which represents a 17.1% increase over last year.

Safety, Security remains Priority for Jamaica

KINGSTON, Jamaica; December 18, 2018: Minister of Tourism, Hon Edmund Bartlett is reiterating the country's commitment to ensuring a safe, secure and seamless destination to all visitors who come to the country.

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