MONTEGO BAY, Jamaica; Friday, November 19, 2021: Minister of Tourism, Hon. Edmund Bartlett says Jamaica is moving ahead in earnest with the implementation of its Blue Ocean Strategy for resetting the tourism industry, in order to ensure that the sector thrives in the post COVID-19 era.

“Our Blue Ocean Strategy calls for a resetting of our tourism to identify and establish innovative policies, systems, protocols, and standards that assure our visitors a safer, secure, and seamless experience while building out a new national tourism model based on a diversified portfolio of unique and authentic attractions and activities, which draw heavily on Jamaica's natural and cultural assets,” said Minister Bartlett.

He was delivering the keynote address during the opening of the 3rd Jamaica Health & Wellness Tourism Conference at the Montego Bay Convention Centre yesterday. The event is being staged by the Tourism Linkages Network (TLN), a division of the Tourism Enhancement Fund (TEF), and runs from November 18-19. The conference is being held under the theme: “Refresh, Reboot, Reawaken – The New World of Health and Wellness” and has brought together leaders in the health and wellness tourism industry from Jamaica and around the world through various virtual platforms.

Minister Bartlett said, in the long term, a vital component of the Blue Ocean Strategy would be “to strengthen the systems for tourism zoning and theming so that the unique characteristics of each destination area will be preserved and enhanced to support their own distinct brand appeal.”

He outlined that diversification of the tourism product was at the heart of the recovery of the industry from the devastating effect of the COVID-19 pandemic and travellers were now focused on their own health and wellness as they too seek recovery from the mental strain of the past 20 months. He suggested that as people seek out destinations that offer them comfort and relaxation from stress, there was the need to drive health and wellness even harder as one of the passion points and build products around them to bring more visitors of a diverse nature to the destination.

With this in mind, Minister Bartlett expressed the view that Jamaica was poised to benefit from the global US$4.5 trillion health and wellness tourism market with its abundance of natural assets.

“This island could well be classified as the Caribbean’s Garden of Eden with its wide selection of herbs and spices, fruits and vegetables, rivers and springs and enchanted sites of verdant countrysides and meandering landscapes. There are also our waterfalls, our beaches and spas that contribute to a feeling of wellness,” declared the Tourism Minister.

Minister Bartlett said health and wellness tourism was a dynamic sector with the techniques and products used always evolving. He was therefore pleased that the conference offered insights into the changes taking place through practical presentations and panel discussions on areas such as Global Wellness Trends and Insights; Mental Wellness; The New World of Spas; The New Wellness Traveller; Nutrition and Wellness; Investment Opportunities in the new Wellness Industry; Wellness and Music, and Wellness in the Community.

MONTEGO BAY, Jamaica; November 19, 2021: Operators in the spa sub-sector of Jamaica’s tourism industry are set to benefit from an operations manual developed to guide them in being safe, efficient and professional at what they do while tapping into the US$4.4 trillion global health and wellness industry.

The COVID-19 Safety Manual for the Jamaican Spa Sector, produced by the Tourism Linkages Network (TLN), a division of the Tourism Enhancement Fund (TEF), provides comprehensive guidelines and recommendations for spa operators serving the tourism sector to ensure the health and safety of employees and guests by minimizing the spread of COVID-19 during spa treatment services.

The manual’s contents follow guidelines and regulations of the Ministry of Health and Wellness, the Ministry of Tourism’s COVID-19 health and safety protocols, as well as those of the International Spa Association, the World Health Organization and the International Standards Organization.

Speaking at the virtual launch of the manual and the TLN’s Natural Skincare Product Development Workshop recently, Minister of Tourism, Hon. Edmund Bartlett said health and wellness were the key factors driving the travel and hospitality sector as people looked to recover from nearly two years of inertia brought on by the COVID-19 pandemic.

He said there was an aggressive effort worldwide to benefit from the wellness market and Jamaica was well-positioned to get a slice of the economic pie but “we must prepare and be ready to meet the demands that the post-COVID traveller will place upon every one of us.”

Many of the competing countries do not have half of the assets with which Jamaica is blessed, said Minister Bartlett, however, “COVID-19 has turned up many critical questions; a recurring one being, can visitors feel safe coming to our destination and availing themselves of all the products that we are selling them?”

He said with destination assurance now a prerequisite and a key to future tourism success, Jamaica must be committed to the promise it makes to visitors, “assuring them of an authentic, safe and seamless experience, which is respectful to the community and environment.”

Minister Bartlett underscored to the spa operators the importance of improving on the delivery of crucial areas of destination assurance with “efficiency, effectiveness, and top-class service being entrenched in all aspects of the visitor's experience.” This called for having first-rate facilities, professionally trained staff and appealing indigenous products that meet international market standards, he stated.

Minister Bartlett said it was very important that the TLN’s Health and Wellness Network had identified wellness products, especially those which can be produced locally and utilized in spas, as a core aspect of its strategy to develop Jamaica’s health and wellness tourism product.

“As a policy of the Ministry of Tourism, we are committed to the development of a tourism industry that offers an authentic Jamaican experience with its diversity of cultural norms. This embodies making available to our visitors, indigenous products created and produced by our very talented people,” he added.

Participants who attended the workshop, both online and physically at the Montego Bay Convention Centre, also heard from the Chairman of the TLN’s Health and Wellness Network, Kyle Mais, who pointed to the worldwide value of the spa industry and the many products that can be produced locally from Jamaican raw material.

They also heard from Dr. Aisha Jones, who worked with the TLN as a consultant to develop the manual. She noted that while at the outset 72 percent of travellers were very nervous about visiting a spa, 80 percent were now willing to spend more on spa treatment.

It was further outlined that the document is readily available, as interested persons can access the manual in digital format via the following link: https://bit.ly/3DBS6EQ or contact the TLN via the following email address to collect a copy: tourismlinkages@tef.gov.jm.

The Port Authority of Jamaica (PAJ) and it partners continue to bolster the restart of cruise shipping operations with the Historic Falmouth Port poised to reopen today (Sunday, November 14^th, 2021) when it welcomes the Emerald Princess, the first ship to call at the port since the suspension of operations due to the COVID-19 pandemic. This call fits aptly into the PAJ’s efforts to progressively reopen its ports island-wide within a new operational context guided by strict protocols and in accordance with health and safety guidelines that were instituted by the Ministry of Health and Wellness (MoHW). The strategy to restart operations incrementally, one port at a time has been fruitful as the Port of Ocho Rios and the Errol Flynn Marina in Port Antonio received their first ships since the suspension in August and November respectively and each reopened successfully. The model of restricting cruise passengers to specific attractions and within controlled tours approved by the MoHW and the Tourism Product Development Company (TPDCo) has worked creditably and will be implemented at all cruise ports. The primary focus of this model is to restrict interaction with locals to ensure the sustained safety of the citizens of the country which is a priority and to mitigate against the risk of the spread of the COVID-19 virus.

The Emerald Princess will call with approximately 1,719 guests and 1,061 crew. Arrangements have been made for cruise passengers to visit the craft markets in the town of Falmouth as well as visits to approved attractions including Dolphin Cove, Dunn’s River Falls and Chukka in addition to participation in other controlled tours.

Professor Gordon Shirley, President & CEO, PAJ expressed his delight at the successful phased restart of the Cruise Shipping business segment, which is one of the PAJ’s most significant income earners, and looks forward to the reopening of all ports. He stated that “the PAJ welcomes the avid interest in destination Jamaica that cruise enthusiasts globally have demonstrated, which is evidenced by the inclusion of our cruise ports on the itineraries of the major cruise lines despite the new COVID-19 cruise operations protocols and as seen with our recent prizes from the World Travel Awards and the United Kingdom’s Wave Awards.  He further stated that “there is great value to be obtained from an award-winning cruise destination like Jamaica and we (the PAJ) are even more hopeful that as a result of the investments the organization has made in cruise infrastructure this year, the calls for next year’s season will surpass those slated for this year.”

In welcoming the return of cruise shipping to Falmouth, Minister of Tourism, Hon. Edmund Bartlett said: "The return of cruise operations to the Historic Port of Falmouth is an important step in the phased reopening of the tourism sector and it will play a major role in the recovery of the industry overall and by extension the wider economy, from the impact of the COVID-19 pandemic. Many players in Falmouth and surrounding areas will benefit as it will facilitate the return of well-needed jobs for numerous Jamaicans who depend on cruise tourism." 

"The return of cruise shipping to Falmouth is further proof of the growing demand for Destination Jamaica. The tourism sector is rebounding well and based on current projections we expect to welcome some 75,000 cruise passengers between November and December 2021," the Minister revealed. "I would like to commend all the stakeholders who have worked together to make this possible including the Port Authority of Jamaica, the Ministry of Tourism and its public bodies as well as the Ministry of Health and Wellness," Minister Bartlett expressed.

He noted that arrangements have been made to ensure strict adherence to COVID-19 protocols instituted by the MoHW, the US Center for Disease Control (CDC) and other international partners for the safe return to cruise operations, adding that due to the risks posed by COVID-19, steps will be taken to manage the movement of cruise passengers.

William Tatham, Vice President, Cruise Shipping & Marina Operations, PAJ stated that “I am pleased with the progress of the PAJ’s cruise restart activities, and I am confident that we will deliver a safe and rewarding cruise passenger experience in Falmouth, just as we have done in Ocho Rios & Port Antonio.” He also noted that “this call at Falmouth is just another step towards a full return to cruise operations, as we are reopening one port at a time. We have been working closely with MoHW and TPDCo to ensure the safety of passengers and locals alike and each successful call leads to more calls and a widening of the opportunities. We are confident that cruise will fully recover by the 2nd quarter of next year.”

The PAJ has been working closely with the MoHW as well as the Ministry of Tourism and its select public bodies, including TPDCo and the Jamaica Vacations Ltd (JAMVAC) to ensure a safe and secure return to cruise operations at all ports to enable a general restart by early December 2021.

KINGSTON, Jamaica; November 13, 2021:  The American Caribbean Maritime Foundation (ACMF) yesterday honoured Alyse Lisk and the late Harriat ‘Harry’ Maragh, for their outstanding contributions to the shipping industry, at their annual Anchor Awards, hosted at the Fort Lauderdale Yacht Club in Florida.

Tourism Minister, Hon. Edmund Bartlett, in his remarks, hailed the honourees for their sterling contributions to the development of the maritime industry.  He also gave a special tribute to the Jamaican honouree, Harriat ‘Harry’ Maragh, for his contribution to the development of Jamaica’s tourism and shipping industries.

“The late Harry Maragh was a titan in the Jamaican and Caribbean shipping and tourism industries, yet it is well known that Harry always found time to encourage and facilitate the participation of young professionals. Many, many persons benefited from his guidance, tutelage, and mentorship,” said Bartlett.

“Despite his business success, despite his notable contribution to the growth and development of the regional shipping industry, and despite the considerable respect he commanded, Harry remained a pleasant and humble individual. The success of our tourism industry could not have been achieved without the sterling contribution of this great Jamaican, “he added.

Maragh worked closely with representatives of various public bodies within the Ministry of Tourism including the Jamaica Vacations Ltd. (JAMVAC). He also served on the Tourism Enhancement Fund’s board of directors as chair of the audit sub-committee and the human resources sub-committee from June 2012 to February 2016.

“I take great pride in the fact that he was a home-grown talent who started from humble beginnings and would go on to do great things for Jamaica. Just imagine, he started as a clerk with Lannaman & Morris and later bought the company, which today represents over 75% of all cruise lines that call on Jamaica. That is the true meaning of ‘pulling yourself up by your bootstraps,” said the Minister.

The evening’s second honouree, Alyse Lisk, is the Senior Vice President of Technology and Operational Excellence for Totem Ocean Trailer Express (TOTE) Maritime. In this role, she is responsible for ensuring operational excellence throughout the TOTE organization – including TOTE Services, TOTE Maritime Alaska and TOTE Maritime Puerto Rico – with a focus on continuous improvement by leveraging technology, people and process. Lisk joined TOTE in October 2011, where she served as Vice President of Cargo Services for seven years.

The ACMF is a non-profit organization based in New York, supporting Caribbean students studying maritime. The Foundation exists to specifically support the work of the Caribbean Maritime University (Jamaica), the University of Trinidad and Tobago, and LJM Maritime Academy (Bahamas).

It provides scholarships to Caribbean nationals who are aspiring seafarers to study maritime-related coursework and degrees; funds the building of classrooms; provides laptops to support remote study. The Foundation has also awarded 61 scholarships and grants to students from Jamaica, The Bahamas, Trinidad, Grenada, St. Vincent and the Grenadines, and St. Lucia.

The Anchor Awards was attended by several Government officials and senior executives of significant cruise and cargo liners. Government officials in attendance were: Bahamian Prime Minister the Most Hon. Philip Davis; Deputy Prime Minister of the Bahamas, Hon Chester Cooper; Minister of Tourism & Investment for Antigua & Barbuda, Hon. Charles Fernandez,

Also in attendance were: Rick Sasso, CEO of MSC Cruises; Michael Bayley, CEO of Royal Caribbean International; and Rick Murrell, CEO of Saltchuk (parent company of Tropical Shipping).

“I applaud and encourage the noble work of the American Caribbean Maritime Foundation (ACMF) and its partners to alleviate poverty and transform the lives of Caribbean youth through maritime education and community development.  Your provision of academic scholarships and grants, and other educational opportunities is corporate social responsibility at its best.  It shows that economic and social profit are not mutually exclusive. They can grow side by side,” said Bartlett.

KINGSTON, Jamaica; November 12, 2021: Less than a month after topping the World Travel Awards Caribbean & North America 2021 Winners Day in Dubai, United Arab Emirates, Jamaica scored big again on Thursday, November 11, at the 2021 Travvy Awards in Miami, Florida.

Jamaica won gold in the categories of the Caribbean's Best Destination, Best Culinary Destination, Best Tourism Board, and Best Travel Agent Academy Program. Jamaica also received Silver awards for best Caribbean Wedding Destination and Best Caribbean Honeymoon Destination.

Tourism Minister, Hon. Edmund Bartlett expressed his gratitude for Travvy’s recognition of the destination, sharing that "it is a huge honour to be recognized by this prestigious group of industry professionals."

"Jamaica accepts these awards with sincere gratitude and humility. I must thank the hardworking team within the Ministry of Tourism, the Jamaica Tourist Board, our other public bodies, as well as our stakeholders who have worked tirelessly to promote brand Jamaica and continuously improve our tourism offerings. It is an especially wonderful feeling to be recognised during a pandemic, which has tremendously impacted our tourism industry," he added. 

At the awards ceremony, Chairman, of the Jamaica Tourist Board (JTB), John Lynch; Delano Seiveright, Senior Advisor and Strategist, Ministry of Tourism, and executives from the JTB –  Christopher Wright, Business Development Manager; Francine Carter Henry, Manager, Tour Operators and Airlines; and Phillip Rose, Regional Director, Northeast USA, represented Jamaica.

Last year, travel agent readers of Agent@Home magazine and TravelPulse.com cast over 130,000 votes in over 140 categories to determine this year's winners. 

The annual Travvy Awards dubbed the "Academy Awards of the Travel Industry" was held at the Miami Beach Convention Center to honour travel firms, travel products, travel agencies, and destinations for their remarkable success.

KINGSTON, Jamaica; November 12, 2021: Tourism Minister Hon Edmund Bartlett is scheduled to speak later today at the American Caribbean Maritime Foundation's Anchor Awards, taking place at the Fort Lauderdale Yacht Club in Florida.

The event will be chaired by Mike Maura, CEO of the Nassau Cruise Port Ltd, and will honour Mr. Harriat Maragh, CEO, Lannaman & Morris (Shipping), Ltd. (posthumous); and Ms. Alyse Lisk, Senior Vice President of Technology and Operational Excellence, TOTE Maritime.

“I am very pleased to be attending and delivering remarks at the Anchor Awards. It is especially heartening to share my gratitude to the family of our very own Harry Maragh, who was a pillar in Jamaica’s tourism and shipping industries. His contribution was truly invaluable and he was indeed a remarkable human being,” said Bartlett.

“I am also looking forward to congratulating Ms Alyse Lisk, who is also being honoured this evening for her contribution to the maritime industry, as well as the Foundation for all the important work they do to assist Caribbean students,” added Bartlett.

The Anchor Awards will be attended by several Government officials and senior executives of major cruise and cargo liners. Government officials expected to attend include: Bahamian Prime Minister the Most Hon. Philip Davis; Deputy Prime Minister of the Bahamas, Hon Chester Cooper; Minister of Tourism & Investment for Antigua & Barbuda, Hon. Charles Fernandez,

Also expected to attend are: Rick Sasso, CEO of MSC Cruises; Michael Bayley, CEO of Royal Caribbean International; and Rick Murrell, CEO of Saltchuk (parent company of Tropical Shipping).

The American Caribbean Maritime Foundation is a non-profit organization based in New York, the U.S., supporting Caribbean students studying maritime. The Foundation exists to specifically support the work of the Caribbean Maritime University (Jamaica), the University of Trinidad and Tobago, and LJM Maritime Academy (Bahamas).

It provides scholarships to Caribbean nationals who are aspiring seafarers to study maritime-related coursework and degrees; funds the building of classrooms; provides laptops to support remote study.

The Foundation has also awarded 61 scholarships and grants to students from Jamaica, The Bahamas, Trinidad, Grenada, St. Vincent and the Grenadines, and St. Lucia.

KINGSTON, Jamaica; November 09, 2021:  Tourism Minister, Hon. Edmund Bartlett extends sincere condolences to the relatives and friends of Melody Haughton-Adams, President of the All-Island Craft Traders and Producers Association, who passed away earlier today following an illness.

“Melody has been a significant figure in the tourism industry over the years and has always been very passionate about developing the craft industry. She was an outstanding human being who will truly be missed by all who were privileged enough to know her. On behalf of the Ministry of Tourism and all its public bodies, I, therefore, offer my condolences to her family and friends during this challenging time,” said Minister Bartlett.

Haughton has been the President of the All-Island Craft Traders and Producers Association for over twenty years and served as the President of the Harbour Street Craft Market in Montego Bay for decades.

“Melody’s passion for the craft industry, and by extension tourism, is truly unmatched and our industry will not be the same without her. May her soul be at peace with our Heavenly Father,” said Minister Bartlett.

KINGSTON, Jamaica; November 08, 2021: Luxury and lifestyle travel magazine Condé Nast Traveller's has included Kingston, Jamaica, as a must-see destination in 2022 for travellers interested in cultural tourism. Destinations on the list, divided into categories to suit all travel appetites, such as 'best for foodies' and 'best for adventure junkies', were selected based on their expected impact on the year ahead in the travel and tourism industries. 

Tourism Minister, Hon. Edmund Bartlett welcomed this recognition as his Ministry is focused on promoting City Tourism in the country's capital.

"Kingston is a beautiful destination, and I am extremely pleased it is getting the recognition it deserves by such an acclaimed publication. Kingston is a UNESCO-designated Creative City, which was selected because it has much to offer, primarily in areas of art, culture, gastronomy, and eco-tourism," said Bartlett.

"I am pleased to share that Kingston will also see nearly 500 new hotel rooms opening before 2023. Therefore, options for accommodation for our potential visitors will expand significantly in the months to come," he added.

In recognizing the destination, Condé Nast Traveller shared that Kingston is “claiming a new identity as a spirited cultural hub overflowing with multicultural restaurants, world-class galleries, and carnivals to rival the spectacles of Rio.”

They encouraged visitors to venture outside of Kingston to places such as Runaway Bay and Makka beach for surfing. They also recommended School of Vision, which was described as an “active commune and guest house celebrating Rastafarian culture to enjoy Nyahbinghi music, dancing, and drumming.”

The list for “Best for Culture Lovers” also included Oslo, Norway; New Orleans; Egypt; and Menorca.

Condé Nast Traveller is a luxury and lifestyle travel magazine published by Condé Nast. The magazine has won 25 National Magazine Awards.

KINGSTON, Jamaica; November 04, 2021:  The third-largest European point-to-point carrier, Eurowings, made its inaugural flight from Frankfurt, Germany, to Montego Bay in St. James yesterday evening.

Tourism Minister, Hon. Edmund Bartlett, elated by the news of this additional route from Germany, stated that it will undoubtedly strengthen the island’s connection with the European market.

“Jamaica was indeed very happy to welcome the inaugural flight from Eurowings yesterday evening. Germany has been a very strong market for us, with 23,000 visitors from their country coming to our shores in 2019 before the pandemic. I know that this figure will increase with nonstop flights now available from Eurowings and Condor,” said Bartlett.

“This flight from Germany will also aid in our mission to increase visitor arrivals from Europe, which my team has been actively engaging with. In fact, airline seat capacity between the UK and Jamaica is at 100% of what it was pre-COVID. We want to assure our partners and future visitors to the island that Jamaica is open for business and is a safe destination with a COVID infection rate nearing zero on the Resilient Corridor,” he added.

The Eurowings Discover aircraft, which had 211 passengers and crew, was greeted with a water cannon salute at the Sangster International Airport (SIA) upon arrival.

The passengers were welcomed by Deputy Mayor of Montego Bay, Councillor Richard Vernon; German Ambassador to Jamaica, His Excellency Dr. Stefan Keil; Executive Director of Jamaica Vacations Ltd. Joy Roberts; and Regional Director at the Jamaica Tourist Board, Odette Dyer.

The new service will fly twice weekly into Montego Bay, departing Wednesdays and Saturdays, and enhance access to the island from Europe. It is important to point out that Jamaica is looking at receiving 17 nonstop flights per week out of the United Kingdom. Additionally, Swiss leisure travel airline, Edelweiss, started new once-weekly flights into Jamaica while Condor Airlines restarted roughly twice-weekly flights between Frankfurt, Germany and Montego Bay in July.

Eurowings is the Lufthansa Group’s low-cost airline and, as such, part of the world’s largest aviation group. They operate a fleet of 139 planes and specialize in low-cost direct flights across Europe. 

London, United Kingdom; November 3, 2021: Senior executives of Amadeus, a European-based global travel technology company, today informed senior Jamaican tourism officials that the September 30 release of the latest James Bond movie, No Time to Die, which has multiple scenes in Jamaica, is aiding in driving interest in destination Jamaica, particularly in the United Kingdom.

No Time to Die looks poised to overtake Avengers: Endgame in the U.K., taking the fifth spot on the list of highest-grossing box office releases of all time from Marvel’s superhero blockbuster.

The briefing was given by Tom Starr and Alex Rayner, Vice President and Director at Amadeus respectively, at the World Travel Market in London, England. Amadeus’ technology and solutions serve as a backbone and power the global travel industry, including airlines, airports, hotels and railways, search engines, travel agencies and tour operations. The Amadeus executives noted that they are seeing very high search and booking interest and demand for destination Jamaica in the United Kingdom and attributed it to the work of the Ministry of Tourism and its agency the Jamaica Tourist Board (JTB) with key partners in the marketplace as well as the new James Bond movie.

The Ministries of Tourism and Culture and JAMPRO played leading roles in providing logistics, public relations and marketing for the latest Bond film.

Jamaica is Bond's spiritual home, with Ian Fleming writing Bond’s novels at his house, "Goldeneye." Bond films Dr. No and Live and Let Die were also filmed here. For No Time to Die , the filmmakers constructed Bond’s retirement beach house on San San Beach in Port Antonio. Other scenes filmed in Jamaica include his get-together with his friend Felix and meeting the new 007, Nomi. Jamaica also doubles for the exterior Cuba scenes.

Jamaica will this month start receiving at least 16 flights per week from the United Kingdom, bringing the island back to approximately 100 percent airline seat capacity as tourism numbers rebound. TUI, British Airways and Virgin Atlantic are offering nonstop flights between the UK cities of London, Manchester, Birmingham and Jamaica.

Tourism Minister Edmund Bartlett is leading a high-level team from the Ministry of Tourism and the JTB at the World Travel Market, one of the largest international tourism trade shows in the world. Bartlett is joined by JTB Chairman, John Lynch; Director of Tourism, Donovan White; Senior Advisor & Strategist, Ministry of Tourism, Delano Seiveright; and JTB Regional Director of the UK and Northern Europe, Elizabeth Fox.