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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Tourism is at the Heart of Jamaica’s Post-COVID Economic Recovery Programme – Bartlett

KINGSTON, Jamaica; July 10, 2020: Tourism Minister Hon. Edmund Bartlett says Jamaica’s tourism sector is critical to Jamaica’s economic recovery from the negative effects of the COVID-19 pandemic.

Grim UNCTAD Report Underscores Need to Safely Reopen Tourism Sector

KINGSTON, Jamaica; July 1, 2020: Tourism Minister, Hon. Edmund Bartlett says that a report published today by the United Nations Conference on Trade and Development (UNCTAD) outlining the projected fallout for the global economy and in particular countries like Jamaica, due to the impact of the COVID-19 pandemic on tourism, further underscores the need to restore the sector by reopening on a phased basis and in a safe manner.

Global Tourism Players Must Prepare to Meet the Needs of “Gen-C Travellers” - Bartlett

KINGSTON, Jamaica; June 24, 2020: Tourism Minister, Hon. Edmund Bartlett says global tourism players must prepare to meet the new demands of the post-COVID generation, whose return to travel will be crucial to the recovery of the global economy.

Minister Bartlett Chairs High-level UNWTO Meeting

KINGSTON, Jamaica; June 18, 2020: Tourism Minister Hon. Edmund Bartlett, today chaired the high level 65th meeting of the United Nations World Tourism Organization’s (UNWTO) Commission for the Americas (CAM). During the virtual session he led a team of 22 Member States from across the Americas, in high-level discussions to develop a strategy for sustainable growth, as some tourism industries across the globe, prepare for the recovery period from the economic and social impact experienced, because of the COVID-19 pandemic.

Tourism and Health Ministries Collaborate to Safely Fully Reopen Borders

MONTEGO BAY, Jamaica, Monday, June 15, 2020: Minister of Tourism, Hon Edmund Bartlett and Health and Wellness Minister, Hon Christopher Tufton have jointly lauded the collaboration that enabled today’s full reopening of Jamaica’s borders to international travel and, in particular, the restart of the country’s tourism industry.

Adequate Systems in Place for Reopening of Tourism Sector - Bartlett

MONTEGO BAY, Jamaica; Sunday, June 14, 2020: Minister of Tourism, Hon Edmund Bartlett has expressed confidence that adequate systems have been put in place for the reopening of Jamaica’s tourism industry. This, as he lauded the efforts of tourism partners and stakeholders for the preparations that have been made at the Sangster International Airport to facilitate the smooth reopening of the sector on Monday (June 15).

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