Government of Jamaica

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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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New Ambulance to Boost Health Security for Visitors and Locals, says Bartlett

KINGSTON, Jamaica; August 3, 2020: Minister of Tourism, Hon Edmund Bartlett says the donation of a brand-new ambulance by the Tourism Enhancement Fund to the Negril Fire station will boost health security for visitors and locals alike.

SMTEs Have Key Role to Play in Rejuvenating the Economy - Bartlett

KINGSTON, Jamaica; July 28, 2020: Tourism Minister Hon. Edmund Bartlett says Small and Medium Tourism Enterprises (SMTEs), have a key role to play in reviving the economy, in the aftermath of the fallout caused by the COVID-19 pandemic.

Employees of Tourist Attractions Thankful to Return to Work

OCHO RIOS, St. Ann, Jamaica; Monday, July 27, 2020: Employees of some of Jamaica’s leading tourist attractions have expressed gratitude to be able to return to work and told Tourism Minister Hon Edmund Bartlett, that they were eager to be back playing their role in rebuilding the tourism sector.

Minister Bartlett Issues Stern Shut-Down Warning

MANDEVILLE, Manchester, Jamaica, Sunday, July 19, 2020: Minister of Tourism, Hon Edmund Bartlett, has warned that tourism entities that fail to comply with health and safety protocols designed to facilitate the phased reopening of the tourism sector, amid the COVID-19 pandemic, will be shut down.

Jamaica’s South Coast Now Open to Tourists - Bartlett

KINGSTON, Jamaica; July 15, 2020: The Island’s South Coast is now open to tourists following the launch of a South Coast Resilient Corridor, which runs from Milk River to Negril. In an effort to drive the continued safe re-opening of the tourism sector, Tourism Minister, Hon. Edmund Bartlett yesterday announced that the new corridor will be introduced on July 15. Much like the North Coast Resilient Corridor, which was introduced in June, this area will welcome visitors with robust health and safety protocols.

Bartlett Announces Over J$2 Billion in Funding for Small Enterprises in Tourism

KINGSTON, Jamaica; July 10, 2020: Minister of Tourism, Hon Edmund Bartlett has announced that over $J2 Billion in funding will be made available for Small and Medium Tourism Enterprises (SMTEs). The move, forms part of the government’s commitment to help these small tourism businesses retool and rebound amidst the COVID-19 pandemic.