Government of Jamaica

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Minister of Tourism, Hon. Edmund Bartlett (2nd right) is joined by Director of the Jamaica Centre for Tourism Innovation (JCTI), Carol Rose-Brown (right) in greeting a portion of the first cohort of executive sous chefs trained and graduated by any Caribbean country outside the chamber of Gordon House ahead of his 2026 Sectoral Debate Presentation on Tuesday, June 23, 2026.

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Tourism 3.0 to Drive Jamaica’s Next Economic Leap – Bartlett

Bartlett Declares New Era Built on Trust, Inclusion and Local Prosperity KINGSTON, Jamaica; Thursday, June 25, 2026: Minister of Tourism, Hon. Edmund Bartlett, has unveiled a new growth agenda dubbed: Tourism 3.0, describing it as Jamaica’s new development architecture designed to transform tourism from a successful industry into a more inclusive and resilient national economic engine rooted in trust, confidence and shared prosperity. Making his 2026 Sectoral Debate Presentation in Gordon House earlier this week, under the theme “Trust and Confidence,” Minister Bartlett positioned Tourism 3.0 as the framework that will guide the next phase of Jamaica’s tourism evolution, one where growth is measured not only by visitor arrivals but by stronger communities, higher local retention, greater resilience and broader economic participation. “Tourism 3.0 is not a slogan. It is a new development architecture for Jamaica,” Bartlett declared.
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‘Rediscover Jamaica’ Campaign a Major Success for Tourism

MONTEGO BAY, Jamaica; October 6, 2020: As the tourism sector seeks to rebound from the impact of the COVID-19 pandemic, the Jamaica Tourist Board’s ‘Rediscover Jamaica’ campaign is being hailed as a major success in helping to drive this process. In highlighting the positive contribution of the campaign, Tourism Minister, Edmund Bartlett said it “has been a great success, with some hotels reporting up to 50% to 60% occupancy from local bookings.”
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St. Thomas Being Targeted for Tourism Development - Bartlett

MONTEGO BAY, Jamaica; September 29, 2020: The Ministry of Tourism will be taking strategic steps to facilitate the development of tourism in St. Thomas and the expansion of the sector along the South Coast and in other parts of the country that have untapped tourism potential.
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Minister Bartlett Welcomed to the International Tourism Hall of Heroes

KINGSTON, Jamaica; September 29, 2020: Tourism Minister, Edmund Bartlett was recently welcomed into the International Tourism Hall of Heroes by the Rebuilding Travel Group, for his wide-ranging expertise and accomplishments in tourism.
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Tourism Awareness Week to Place Emphasis on Rural Development - Bartlett

KINGSTON, Jamaica; September 24, 2020: The Ministry of Tourism, its agencies and industry partners will seek to further raise awareness about the transformative impact of tourism on rural communities through the observance of Tourism Awareness Week (TAW), from September 27 – October 3.
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Minister Bartlett Welcomes New JHTA President

KINGSTON, Jamaica; September 22, 2020: Tourism Minister Hon. Edmund Bartlett has welcomed newly elected President of the Jamaica Hotel and Tourist Association (JHTA), Clifton Reader. Reader was elected on Friday, September 18, during the JHTA’s 59th annual general meeting, which was hosted virtually. He succeeded Omar Robinson, who served in the capacity for the last four years.
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Tourism Ministry to Launch Tourism Supplies Hub - Bartlett

KINGSTON, Jamaica; September 21, 2020: Tourism Minister Hon. Edmund Bartlett says his Ministry will be developing a Tourism Supplies Hub that will help to position Jamaica as the premier logistics centre in the region. The hub will focus on training and certification of tourism workers, serving as suppliers for cruise and airlines; and resilience and technology support.
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