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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Tourism Minister Mourns the Passing of Tourism Icon Gordon ‘Butch’ Stewart

KINGSTON, Jamaica; January 05, 2021: Tourism Minister, Hon Edmund Bartlett has expressed deep sadness at the passing of tourism stalwart Gordon ‘Butch’ Stewart.

Bartlett Lobbies for Power Star Michael Rainey Jr. to be a Local Youth Ambassador

KINGSTON, Jamaica; January 5, 2021: Tourism Minister Hon. Edmund Bartlett says that actor Michael Rainey, Jr., best known for his role as Tariq St. Patrick on Starz network's hit drama series Power, is an ideal candidate to become an official youth ambassador for the country.

Tourism on Agenda for Renewed Jamaica-Nigeria Bilateral Talks

MONTEGO BAY, Jamaica; December 28, 2020: Tourism is expected to be a major item on the agenda of talks to take place soon in Abuja, Nigeria, aimed at formalizing a new bilateral agreement between the African nation and Jamaica.

Jamaica ‘Next Big Thing’ for Nigerian Tourists

MONTEGO BAY, Jamaica; December 22, 2020: Jamaica is being hailed as “the next big thing” for Nigerian tourists by that country’s Foreign Affairs Minister, Hon. Geoffrey Onyeama, following the arrival of the first non-stop flight from Nigeria to Jamaica, which touched down at the Sangster International Airport last night (December 21).

Minister Bartlett Welcomes New Chukka U$2M Nature Adventure Park

MONTEGO BAY, Jamaica; Friday, December 18, 2020: Jamaica’s attractions sub-sector has received a major boost with the addition of a new nature adventure park in Sandy Bay, Lucea, at a cost of over US$2 million by Chukka Caribbean Adventures.

Tourism and Culture Ministers Urge Everyone to Buy Jamaican This Christmas

MONTEGO BAY, Jamaica; December 17, 2020: Minister of Tourism, Edmund Bartlett and Minister of Culture, Gender, Entertainment and Sport, Olivia ‘Babsy’ Grange, have joined forces in calling on Jamaicans and other persons seeking gift items, to use the yuletide season to shop locally and support Jamaican designers, artisans and other local producers of goods and services.

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