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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett Calls for Resilience Fund to aid Tourism-Dependent Nations

KINGSTON, JAMAICA; February 17, 2023: As global tourism stakeholders and policymakers commemorate the first official Global Tourism Resilience Day, Minister of Tourism, Hon Edmund Bartlett today issued a call for the creation of a global tourism resilience fund to support tourism-dependent nations in periods of disruption.

Tourism Key Driver of Economic Growth in Africa and The Caribbean

KINGSTON, JAMAICA; February 16, 2023: The need to ensure the resilience of tourism, given its importance as a key driver of economic growth, has been highlighted by Former Prime Minister and Statesman-in-Residence at the PJ Patterson Institute for Africa-Caribbean Advocacy, University of the West Indies (UWI), The Most Hon. Percival James Patterson.

Prime Minister Holness Calls for Strengthening of Tourism Linkages Globally

KINGSTON, JAMAICA; February 15, 2023: Prime Minister, the Most Hon. Andrew Holness has underscored the need to strengthen linkages between tourism and other sectors to enhance the resilience of tourism and boost economic growth globally.

GLOBAL TOURISM RESILIENCE CONFERENCE TO FEATURE IMPRESSIVE ROSTER OF EXPERT SPEAKERS

KINGSTON, JAMAICA, February 14, 2023 – The historic, first-of-its-kind Global Tourism Resilience Conference, taking place in Jamaica this February 15-17, 2023 will feature a well-rounded roster of high-profile panelists and moderators who will be participating in the event.

UN Designates February 17 as ‘Global Tourism Resilience Day’ Annually

Kingston, Jamaica; Monday, February 6, 2023: Jamaica’s efforts to bolster resilience in global tourism by proposing the official designation of February 17th as Global Tourism Resilience Day annually has yielded great success, as the United Nations (UN) officially ratified the move to facilitate its observance globally today (February 6).

Jamaica to Sign MOU With Sierra Leone on Tourism Cooperation

MADRID, Spain; January 24, 2023: As part of efforts to capitalize on tourism offerings between Jamaica and Sierra Leone, both countries are set to sign a Memorandum of Understanding (MOU). The move is aimed at strengthening tourism cooperation between Jamaica and the historic African nation.

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