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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett Receives Tourism Lifetime Achievement Award in Germany

KINGSTON, Jamaica; Wednesday, March 8, 2023: Minister of Tourism, Hon. Edmund Bartlett, was today honoured with a “Lifetime Achievement Award For Promotion of Sustainable Travel & Tourism” by the Pacific Area Travel Writers Association (PATWA) International Travel Awards. The coveted award was presented to Minister Bartlett at the PATWA World Tourism & Aviation Leaders’ Summit at ITB Berlin in Germany.

Minister Bartlett to Play Key Role in Global ITB Tourism Convention

Kingston, Jamaica; Monday, March 6, 2023: Minister of Tourism, Hon. Edmund Bartlett continues his quest of ensuring that Destination Jamaica and the tourism sector remain top of mind in international fora with his departure on Sunday to be a key participant in the much anticipated ITB Berlin Convention, now underway in Germany.

Bartlett Emphasizes Workforce Innovation as Vital to Post-COVID-19 Industry Success

KINGSTON, Jamaica; March 06, 2023: Tourism Minister Hon. Edmund Bartlett says the tourism industry has undergone a significant transformation in the wake of COVID-19 and that its future success now depends on the ability of its workforce to create innovative and distinctive experiences.

Jamaica Welcomes New Non-Stop Frontier Service From Three Gateways

MONTEGO BAY, JAMAICA, Feb. 27, 2023 – Continuing to expand gateways and ease of access to the island for US travelers, Jamaica welcomed new nonstop air service from Denver International Airport (DEN) to Montego Bay’s Sangster International Airport (MBJ) with Frontier Airlines. In keeping with Jamaica’s warm island culture, the inaugural flight was celebrated with traditional festivities upon departure from the airport and arrival to the island.

Bartlett Calls on Tourism Stakeholders to Protect Valuable Blue Economy

Kingston, Jamaica; Tuesday, February 28, 2023: Recognizing the tremendous contribution of the ocean to tourism development, Minister of Tourism, Hon Edmund Bartlett has called on global tourism stakeholders to play a leading role in adopting and encouraging more sustainable values, attitudes and practices that will promote healthy ocean and marine systems.

Historic Global Tourism Resilience Conference Ends With Major Declaration

Kingston, Jamaica; Monday, February 20, 2023: The historic Global Tourism Resilience Conference, which was held from February 15-17, 2023 at the University of the West Indies (UWI) Regional Headquarters in Kingston, Jamaica, ended with a major declaration recognizing the importance of building tourism resilience to safeguard the sustainability of the industry globally.

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