News Releases

PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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$100m For Tourism Curriculum in High Schools Sept.

MONTEGO BAY, Jamaica; April 10, 2018: The Ministry of Tourism is providing $100 million in a collaborative effort with the Ministry of Education, Youth and Information, to launch the first certification programme for high school students to gain entry level qualification in tourism.

First Quarter Tourist Arrivals Hit New Record – Says Bartlett

KINGSTON, Jamaica; April 5, 2018 : Despite a record breaking 2017, Jamaica tourism numbers for the first quarter of the year have hit new records, according to Tourism Minister Edmund Bartlett.

Horticulture to save US$3 through Tourism Linkages Network

BLACK RIVER, St Elizabeth, Monday, April 3, 2018: Horticulture is to have a place in the Tourism Linkages Network with a view to have Jamaicans benefiting from the nearly US$3 million currently being spent to import flowers.

Tourism Minister Targets Wellness Tourism Market

Kingston, Jamaica; March 31, 2018: Tourism Minister, Hon Edmund Bartlett says that Jamaica is well positioned to partake in the booming health and wellness tourism market, which represents 1.8 per cent of global GDP.

$20M Visitors’ Centre and Café Opens in Holywell

KINGSTON, Jamaica; March 26, 2018: Tourism Minister, Hon Edmund Bartlett says the newly opened Holywell Visitors’ Centre and Café, is a fraction of the extensive support his Ministry plans to provide to enhance the facilities in the Blue and John Crow Mountains.

Inaugural Blue Mountain Coffee Festival Draws More than 1000 People

KINGSTON, Jamaica; March 26, 2018: Preliminary figures indicate that approximately 1100 patrons attended the inaugural staging of the Jamaica Blue Mountain Coffee Festival hosted by the Tourism Linkages Network of the Ministry of Tourism.

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