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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett to Meet with Maltese President

KINGSTON, Jamaica; October 27, 2018: Tourism Minister Hon. Edmund Bartlett departed the island yesterday to meet with Her Excellency Marie-Louise Coleiro Preca, President of Malta and Patron of the Mediterranean Tourism Foundation (MTF), to discuss the country’s possible participation and collaboration, in the Global Tourism Resilience and Crisis Management Centre.

Nonstop Russian Flight Service Begins

MONTEGO BAY, Jamaica; Friday, October 26, 2018: Tourism Minister, Hon. Edmund Bartlett officially welcomed PegasTouristik and Nordwind Airlines, new nonstop flight between Moscow, Russia and Montego Bay, Jamaica today. The flight, which carried two hundred and eighty three (283) passengers and seventeen (17) crew, landed at the Sangster International Airport in Montego Bay at 8:13am.

Tourism Minister Calls for Greater Investment in Jamaica’s Carnival

KINGSTON, Jamaica; October 23, 2018: Tourism Minister, Hon. Edmund Bartlett says his Ministry is leading the charge in developing the Carnival in Jamaica initiative, to strengthen Jamaica’s competitiveness as an entertainment destination. He lauded the initiative for its economic value to the country as it generated record earnings in 2017, and called for greater investments to be made, to further develop the industry.

Bartlett Pushing for Tourism Innovation City

MONTEGO BAY, Jamaica; October 21, 2018: Minister of Tourism, Hon Edmund Bartlett has started plans to create a Tourism Innovation City in Montego Bay. The purpose of the city would be to develop areas of textile, manufacturing and farming among others, to boost the capacity to provide on the supply side of the tourism value chain.

Prime Minister Holness calls for more Investment in Tourism

MONTEGO BAY, Jamaica; October 19, 2018: Prime Minister, the Most Honourable, Andrew Holness has signalled that Jamaica’s Tourism is ripe for more investments given the consistent growth and development in the sector.

8000 Tourism Workers to be Trained in 5years

MONTEGO BAY, Jamaica; October 18, 2018: The Jamaica Centre for Tourism Innovation (JCTI), the training arm of the Ministry of Tourism, is on target to training 8000 tourism workers over the next five years.

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