News Releases

PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Lyssons Beach Receives $49 Million Upgrade

KINGSTON, Jamaica; November 16, 2018: Tourism Minister, Hon. Edmund Bartlett yesterday participated in a ribbon cutting ceremony to officially open the renovated Lyssons Beach in St Thomas.

Bartlett Launches New JTB Website

KINGSTON, Jamaica; November 15, 2018: Tourism Minister, Hon. Edmund Bartlett, yesterday (November 14) officially launched the Jamaica Tourist Board’s (JTB) new and fully integrated website which will transform its marketing strategies.

$35Million for Spruce Up Garbage Disposal Bin Project

KINGSTON, Jamaica; November 14, 2018: As part of efforts to reduce littering in municipalities island wide, The Tourism Enhancement Fund (TEF) has spent $35million to brand and install 1000 Spruce Up garbage disposal bins. The initiative forms part of the Ministry of Tourism’s ‘Spruce Up’ campaign which seeks to provide a clean and aesthetically appealing environment to increase attractiveness for visitors and businesses in Jamaica’s resort areas.

Bartlett Appointed to African Tourism Board

KINGSTON, Jamaica; November 12, 2018: Tourism Minister, Hon. Edmund Bartlett has been appointed to the board of sitting ministers and appointed public officials, of the newly formed African Tourism Board association.

Minister Bartlett Mourns Passing of Former Trident Owner Earl Levy

KINGSTON, Jamaica; November 08, 2018: Minister of Tourism, Hon. Edmund Bartlett has expressed deep sadness at the passing of celebrated architect and hotelier, Earl Levy.

Jamaica among Top 5 Trending Destinations listed by Kayak

KINGTON, Jamaica; November 6, 2018: Jamaica has been listed as one of the top five trending destinations to travel to in January 2019 by international travel website Kayak. In a recent Kayak report, Jamaica landed at number five among the top ten trending destinations with a thirty percent (30%) increase in year-over-year searches for New Year's by travellers seeking to visit.

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