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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett Calls for Kingston to be the Premier Hub of the Northern Caribbean

KINGSTON, Jamaica; December 18, 2019: Tourism Minister, Hon Edmund Bartlett says that the projected expansion projects in Kingston, as well as those currently underway are a signal of the City’s potential to be the primary hub of the Northern Caribbean.

J$250 Million to start Tourism Workers’ Pension Fund in January, says Bartlett

NEGRIL, Westmoreland; Wednesday December 18, 2019: Minister of Tourism, Hon Edmund Bartlett says J$250 Million will be used to ensure the start of the highly anticipated Tourism Workers’ Pension Scheme next month. This forms part of the government’s effort to seed the fund to meet the deadline of a January 2020 start date for the pension scheme.

Bartlett to Invite Miss World Finalists to Visit Jamaica

MONTEGO BAY, Jamaica; December 16, 2019: Tourism Minister, Hon. Edmund Bartlett says that Jamaica will be extending invitations to Miss World finalists Miss Nigeria, Nyekachi Douglas and Miss India, Suman Rao, following Jamaica’s Toni-Ann Singh’s historic win on Saturday.

Bartlett to Conclude Discussions for the Establishment of the First Satellite Centre in Kenya

KINGSTON, Jamaica; December 09, 2019: Tourism Minister, Hon Edmund Bartlett is currently in Kenya to conclude discussions for the establishment of the first Satellite Centre for the Global Tourism Resilience and Crisis Management Centre (GTRCMC), at the Kenyatta University.

MSC Meraviglia to Bring 50,000 Cruise Passengers to Ocho Rios

OCHO RIOS, St. Ann; December 3, 2019: Tourism Minister, Hon. Edmund Bartlett says Ocho Rios is gearing up to welcome 50,000 cruise ship passengers courtesy of the cruise line MSC Meraviglia.

Jamaica and Peru Discuss Ways to Strengthen Bilateral Relations

KINGSTON, Jamaica; December 2, 2019: Tourism Minister, Hon Edmund Bartlett says Jamaica is in discussions with the Government of Peru to collaborate in areas such as destination marketing, gastronomy, sport and tourism resilience. This is being done to further strengthen bilateral relations between Jamaica and Peru.

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