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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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CARE Programme Website Receives Over 7000 Applications within Hours of Launching

KINGSTON, Jamaica; April 09, 2020: Tourism Minister, Hon. Edmund Bartlett has announced that the Government of Jamaica has received over 7,000 applications on the website for the COVID-19 Allocation of Resources for Employees (CARE) programme, which was launched earlier today.

Spanish Jamaica Foundation Makes US$200,000 Donation to the Government’s COVID-19 Recovery Programme

KINGSTON, Jamaica; April 09, 2020: The Spanish Jamaica Foundation has donated US$200,000 (J$28 million) to the Government of Jamaica’s COVID-19 Recovery Programme. The donation will go towards the procurement of well-needed protective gear and ventilators. The announcement was made during a digital press briefing hosted by the Ministry of Tourism earlier today.

Bartlett Strengthens Agri-Tourism Linkages

KINGSTON, Jamaica; April 2, 2020: Tourism Minister, Hon. Edmund Bartlett today announced that his Ministry donated communication equipment, valued at approximately J$1.5 million, to assist farmers affected by the now-dormant tourism sector, which was their primary market.

Online Training For Tourism Workers To Start Soon As COVID-19 Crisis Rocks Economy – Bartlett

KINGSTON, Jamaica; April 2, 2020: Tourism Minister Edmund Bartlett this morning announced the launch of a free online training programme for tourism workers affected by the negative impact of Covid-19.

Bartlett meets with Craft Vendors to discuss strategies to mitigate against the Impact of COVID -19

KINGSTON, Jamaica; March 27, 2020: Minister of Tourism, Hon Edmund Bartlett has met with craft vendors, one of the key subsector groups in tourism, to discuss strategies to reduce the impact of COVID-19 on their businesses.

Ministries of Tourism and Health, JHTA Partnering to provide rooms for COVID-19 patients - Bartlett

KINGSTON, Jamaica; March 24, 2020: Minister of Tourism, Hon Edmund Bartlett has announced that his Ministry along with the Ministry of Health and Wellness and the Jamaica Hotel and Tourist Association (JHTA), will be partnering to provide rooms for COVID-19 patients, should the need arise.

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