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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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“AVOID TRAVEL” LEVEL 4 CDC RISK ASSESSMENT REMOVED FOR JAMAICA

London, United Kingdom; November 2, 2021: Tourism Minister Edmund Bartlett today welcomed news that the United States of America’s Centers for Disease Control and Prevention (CDC) has removed Jamaica from its Level 4 “Avoid Travel to this Destination” risk assessment.

Saudia Airlines Planning Caribbean Expansion by Summer 2022 – Bartlett

KINGSTON, Jamaica; October 31, 2021: As Jamaica seeks to accelerate tourism recovery with a focus on non-traditional markets Tourism Minister Edmund Bartlett has announced that plans are in train to boost air connectivity between the Middle East and the Caribbean, with Saudia Airlines set to expand flights to Jamaica by summer 2022.

Tourism Recovery Efforts Get Major Boost from Return of Cruise to Island’s Ports

KINGSTON, Jamaica; October 29, 2021: Tourism Minister, Hon. Edmund Bartlett says the scheduled return of cruise ships across the island’s ports, beginning in mid-November, is a strong vote of confidence by major international stakeholders in the safety of and demand for brand Jamaica. It also signals the nearly full reopening of an industry that is crucial to Jamaica’s tourism recovery efforts and will aid greatly in bringing back much-needed jobs.

Bartlett in talks with Emirates Airlines to Introduce Special Flight to Jamaica

KINGSTON, Jamaica; October 25, 2021: Tourism Minister, Hon. Edmund Bartlett has revealed that he has initiated discussions with top representatives of Emirates Airlines, with the aim of introducing a unique flight between Dubai and Jamaica early next year. The announcement comes as the Minister concluded marketing activities in the United Arab Emirates (UAE) yesterday, with a crucial meeting with senior executives of Emirates Airlines at their Dubai Headquarters.

TUI Adds Port Royal to January 2022 Schedule

KINGSTON, Jamaica; October 22, 2021: Tourism Minister, Hon. Edmund Bartlett has revealed that TUI, the world’s largest tourism company, has added Port Royal to their January 2022 schedule. He indicated that the company has confirmed the resumption of their flights and cruises to Jamaica, with cruise activities scheduled to begin in January. The company specifically outlined plans for homeporting in Montego Bay, and the inclusion of calls to Port Royal on their cruise schedule.

Bartlett Holds Cruise Investment Talks with DP World

KINGSTON, Jamaica; October 22, 2021: Tourism Minister, Hon. Edmund Bartlett, recently concluded a series of important cruise investment meetings with DP World, a major multinational logistics company based in the United Arab Emirates (UAE).

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