Government of Jamaica

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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Hon. Edmund Bartlett, Minister of Tourism (left) and Donovan White, Director of Tourism (right) accept the award for Destination of the Year from Yatan Ahluwalia, Secretary General, PATWA (centre) at the 26th PATWA World Tourism Leaders’ Summit & PATWA International Travel Awards held on March 4, 2026.

Jamaica Wins Big at Prestigious PATWA Awards

Jamaica has secured six major honours at the Pacific Area Travel Writers Association (PATWA) International Travel Awards, including the coveted Destination of the Year title, with S Hotel Jamaica and the Montego Bay Convention Centre also earning top accolades, further reinforcing the island’s standing as a global leader in tourism excellence. The prestigious honour was presented recently at the 26th PATWA World Tourism Leaders’ Summit & PATWA International Travel Awards, which recognizes excellence, innovation and leadership across the global travel and tourism industry. Jamaica’s designation underscores the island’s strong tourism performance, strategic global marketing, resilient recovery efforts and continued investment in sustainable development. The award reflects the destination’s ability to deliver authentic cultural experiences, world-class accommodations and warm hospitality, while maintaining its standing as one of the Caribbean’s leading tourism economies.
Minister of Tourism, Hon Edmund Bartlett (c) makes his presentation during a panel discussion on ‘The Understanding: Polycrisis in Travel’ at ITB, Berlin on Tuesday March 3, 2026. Seen also are L-R panellists, Aziz Abu Sarah, Co-Founder bei ME JDI Tours and Stephen Dutton, Global Insight Manager, Travel bei Euromonitor International.

Minister of Tourism Calls for Innovation, Resilience, and Connection to Navigate Global Poly-Crisis

Minister of Tourism, Hon. Edmund Bartlett, delivered a wide-ranging address recently during a high-level panel discussion on poly-crisis and its impact on the global tourism industry, underscoring both the profound vulnerabilities and remarkable resilience of tourism as the world’s most important economic activity. Speaking before an international audience of tourism leaders, policymakers, and industry stakeholders at ITB Berlin, the Minister emphasised that tourism operates at the intersection of geophysical, climatic, maritime, and political forces — making it uniquely susceptible to global disruption, yet equally capable of recovery and growth. “We are the most vulnerable of all economic activities on planet Earth,” the Minister stated, “but we also have the capacity to respond, to recover, to bounce forward — not bounce back — and to thrive thereafter.”

Jamaica Sees Record Growth in Latin American Visitors as Air Connectivity Reaches New Heights

Growth powered by Surging arrivals from key LATAM markets and a wave of new routes KINGSTON; Jamaica; Friday February 27, 2026 — Minister of Tourism, Hon Edmund Bartlett has welcomed the continued record-breaking growth in visitor arrivals from Latin America in 2025 which is being driven by expansion in air seat capacity across the region. The results reflect deepening demand from six primary source markets — Argentina, Brazil, Chile, Colombia, Mexico, and Peru — and a robust airline network that continues to grow into 2026. Jamaica recorded its strongest-ever performance from Latin American markets last year, with total visitor arrivals from the region growing by more than 62,000 passengers compared to the prior year. Peru, Argentina, and Chile each posted particularly notable gains, reflecting growing awareness of Jamaica as a premier Caribbean destination among South American travellers.

Bartlett Travels to South America and Europe to Boost Market Diversification

KINGSTON, Jamaica; Friday, February 27, 2026: Minister of Tourism, Hon. Edmund Bartlett, departed the island earlier this week, for a high-level, multi-country marketing mission spanning South America and Europe, as Jamaica intensifies its strategic thrust to diversify source markets, strengthen airlift and buttress global tourism demand. The tourism minister is currently in Bogotá, Colombia, where he is leading a three-day Jamaica Tourist Board (JTB) marketing blitz across Colombia and Panama, designed to directly accelerate visitor arrivals from Latin America by securing the two critical pillars of tourism growth: airlift and sales. The mission is a targeted, high-impact initiative focused on airline negotiations, trade engagement and market penetration. On Thursday, February 26, Minister Bartlett held back-to-back strategic meetings with senior executives at Avianca Airlines and Wingo Airlines at their respective headquarters in Bogotá.
Minister of Tourism, Found and Co-Chair off the Global Tourism Resilience and Crisis Management Centre, Hon Edmund Bartlett pauses for a photo opportunity with (L-R), Minister of Wildlife Conservation and Tourism, South Sudan, Hon Denay Chagor, Hon Rebecca Miano, EGH, Cabinet Secretary, Ministry of Tourism and Wildlife, Kenya, Hon Augusto Laurindo Kalikemala, Secretary of State, Minister of Tourism, Angola and Hon Kwete Lobo Valere, Charge d’etude, Minister of Tourism, Democratic Republic of Congo.

Minister Bartlett Marks 4th Global Tourism Resilience Day Conference in Nairobi with Renewed Call for Global Resilience Fund

NAIROBI; Kenya; February 19, 2026 – Jamaica’s Minister of Tourism, Hon Edmund Bartlett, on Monday, February 16, delivered a powerful call to action for the global tourism community to move ‘From Crisis to Transformation’ as he addressed the opening of the 4th Global Tourism Resilience Day Conference and Expo in Nairobi, Kenya. Hosted in partnership with the Government of Kenya and anchored by the Kenyatta University, the conference convened global tourism leaders, policymakers, academics, and private sector stakeholders to examine the urgent need for building resilience in an era of constant disruption. Speaking under the conference theme ‘From Crisis to Transformation’, Minister Bartlett outlined the overlapping global challenges reshaping tourism, including climate shocks, health-security threats, geopolitical instability, economic volatility, public safety concerns, cybercrime, and the growing threat of misinformation and disinformation.

Bartlett Travels to Kenya for 4th Global Tourism Resilience Day Conference & Expo

KINGSTON, Jamaica; Friday, February 13, 2026: Minister of Tourism, Hon. Edmund Bartlett, departed the island today for Nairobi, Kenya, where he will participate in the 4th Global Tourism Resilience Day Conference and Expo (GTRDCE), scheduled for February 15–18, 2026, at the Kenyatta International Convention Centre (KICC). The high-level gathering marks a historic milestone, as it represents the first annual international observation of Global Tourism Resilience Day to be hosted outside of Jamaica, and the first to be staged on the African continent. Global Tourism Resilience Day was officially proclaimed by the United Nations in 2023, following sustained advocacy spearheaded by Minister Bartlett, positioning Jamaica as the global thought leader on tourism resilience. “This moment is deeply symbolic for Jamaica and profoundly important for the world,” said Minister Bartlett. “What began as an idea born out of Jamaica’s own vulnerabilities and lived experience has now become a global movement. Hosting this event in Africa, and particularly in Kenya, reflects the shared journey of resilience, transformation and opportunity that connects our nations,” he added.