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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett – Jamaica Secures 283,000 Seats Out of Canada – Well Ahead of 2019 Numbers

KINGSTON, Jamaica, Tuesday, November 15, 2022: Minister of Tourism, Hon. Edmund Bartlett has reported success in increasing airline seats out of Canada, Jamaica’s second largest visitor market. “So far, we have been successful in commitments that will see the number of airline seats at a record 283,000 out of Canada to Jamaica this winter; 26,000 more seats than was recorded in 2019, pre-COVID-19,” he announced this afternoon. These are from major travel partners such as Air Canada Vacations, WestJet, Transat and Sunwing.

Bartlett To Meet With Travel Partners And Investors In Canada

KINGSTON, Jamaica, Monday, November 14, 2022: Minister of Tourism, Hon. Edmund Bartlett and a team of senior tourism officials will meet with travel partners and investors in Canada, Jamaica’s second largest visitor market, in an effort to increase arrivals to the destination and foster further investment in the tourism industry.

Bartlett - Arajet Paves Way For Multi-Destination Tourism

KINGSTON, Jamaica, Friday, November 11, 2022: Minister of Tourism, Hon. Edmund Bartlett’s dream for the development of multi-destination tourism travel within the Caribbean is now being realized with the inauguration on Monday, November 14, of direct non-stop air service between Jamaica and the Dominican Republic.

Bartlett Say Tourism Investor Confidence Driving Aggressive Recovery

KINGSTON, Jamaica, Friday, November 11, 2022: As the global marketplace wrestles with the 40% GDP loss in tourism and travel brought about by the COVID-19 pandemic, Jamaica’s Minister of Tourism, Hon. Edmund Bartlett has called for a new tourism investment thrust to recover from the fallout.

Paradigm Shift Needed To Address Tourism Staff Shortages

LONDON, UK, Tuesday, November 09, 2022: A “paradigm shift” in the way the global travel industry attracts, retains and adjusts staff amid post-COVID-19 shortages is being urged.

Jamaica's Bartlett & Cuba's Garcia Connect On Regional Tourism Priorities

LONDON, UK, Tuesday, November 09, 2022: Tourism Minister, Hon. Edmund Bartlett met with Cuba's Minister of Tourism, Juan Carlos García Granda and other senior Cuban officials at the World Travel Market (WTM) in London, United Kingdom (UK), on Tuesday (November 8) to discuss the continued push to reimagine Caribbean destinations and move to cement multi-destination tourism.

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