News Releases

Tourism Minister urges businesses to embed community development in their operations as Sandals Foundation brings Island Challenge home KINGSTON, Jamaica; Friday, August 14, 2026: Minister of Tourism, Hon. Edmund Bartlett, is calling for a fundamental redefinition of corporate social responsibility (CSR) in Jamaica’s tourism industry, urging businesses to move beyond charitable giving and become more deeply embedded in the development and resilience of the communities in which they operate. Minister Bartlett made the call on Tuesday (August 11) while delivering the main address at the launch of the Sandals Foundation Island Challenge Jamaica 2026, under the theme “Tourism Doing Good,” at the AC Marriott Hotel in Kingston. The four-day endurance event, scheduled for October 2–5, will take approximately 30 UK athletes, along with local and international partners, on a route spanning Trelawny, St. Ann, St. Mary and St. Andrew. Participants will run, kayak, trek and hike across Jamaica’s landscapes while seeking to raise £100,000 to strengthen neonatal and paediatric healthcare services, including at the Falmouth Public General Hospital.