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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett to Re-Engage Japanese Market

KINGSTON, Jamaica; September 19, 2018: Tourism Minister, Hon. Edmund Bartlett departed the island yesterday, to attend the Tourism Expo Japan 2018 and VISIT JAPAN Travel & MICE Mart 2018, taking place in Tokyo from September 20 – 23, 2018.

Tourism Awareness Week to Focus on Digital Transformation

KINGSTON, Jamaica; September 18, 2018: The Ministry of Tourism, its agencies and industry partners will seek to further raise awareness about the importance of digital technologies in tourism, during its annual celebration of Tourism Awareness Week (TAW).

TEF Invests $10 million in 2018 International Coastal Cleanup Day Activities

KINGSTON, Jamaica; September 17, 2018: The Tourism Enhancement (TEF) has invested approximately $10 million in this year’s International Coastal Cleanup Day initiative, which is spearheaded locally by Jamaica Environment Trust (JET).

Bartlett Lauds Travel Agents as Valued Tourism Partners

OCHO RIOS, St Ann, Jamaica, September 17, 2018: Minister of Tourism, Hon. Edmund Bartlett has lauded travel agents as “true partners for Jamaica” as the destination consistently attains record visitor arrivals, especially over the past two years.

“Tourism is a Culture not an Industry” – Bartlett

KINGSTON, Jamaica; September 14, 2018: Tourism Minister, Hon. Edmund Bartlett urged more Jamaicans to embrace tourism as a cultural asset, in order to improve the growth of the tourism industry as well as the country’s earnings.

Prime Minister Holness Calls for Synergies to Build Tourism Resilience

KINGSTON, Jamaica; September 13, 2018: Speaking to the nearly 200 delegates attending the Tourism Resilience Summit of the Americas, Prime Minister, the Most Hon. Andrew Holness challenged them to commit to finding common solutions to tourism resilience through synergies to reduce the risks and diminish the threats to the tourism industry.

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