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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett Eyes Bold Path Towards Affordable Housing & Economic Inclusion

KINGSTON, Jamaica; Monday, June 30, 2025: The Ministry of Tourism has taken another bold step toward securing the future of Jamaica’s tourism workers with the official onboarding of NCB Insurance Agency and Fund Managers Limited (NCBIA) as one of the investment managers of the Tourism Workers Pension Scheme (TWPS). The move, announced during a contract signing ceremony held earlier today (June 30), signals a stronger push by the government to align economic security with broader social development goals, including affordable housing for tourism workers.

Thousands Benefit from Tourism Innovation & Human Capital Development Initiatives

KINGSTON, Jamaica; Thursday, June 26, 2025: The Ministry of Tourism is recording unprecedented success in youth engagement, innovation, and skills training as it accelerates efforts to make tourism a dynamic engine of opportunity for all Jamaicans. This was underscored by Minister of Tourism, Hon. Edmund Bartlett during his 2025/26 Sectoral Debate presentation in Parliament recently. Minister Bartlett, outlined a series of groundbreaking accomplishments under the theme “Thrive in 2025: Linking Tourism to Every Jamaican’s Success.”

Success of ALEX Platform Proves That Tourism is Driving Agricultural Growth

KINGSTON, Jamaica; Monday, June 23, 2025: Minister of Tourism, Hon. Edmund Bartlett, has reaffirmed the government’s commitment to building a resilient, inclusive, and proudly Jamaican tourism industry—one that links every citizen to national prosperity. In his 2025/26 Sectoral Debate presentation delivered in the House of Representatives on Tuesday, June 17, Minister Bartlett highlighted the remarkable strides made by the Tourism Linkages Network (TLN), a division of the Tourism Enhancement Fund (TEF), especially in driving agricultural growth through the Agri-Linkages Exchange (ALEX) platform.

Jamaica Expands Global Reach as Tourism Market Diversification Bears Fruit

KINGSTON, Jamaica; Friday, June 20, 2025: Despite global headwinds in 2024, Jamaica’s tourism industry remained stable and registered continued success in penetrating emerging markets, according to Minister of Tourism, Hon. Edmund Bartlett, who delivered his 2025/26 Sectoral Debate presentation in Parliament on Tuesday, June 17. The address, themed “Thrive in 2025: Linking Tourism to Every Jamaican’s Success,” emphasized an expansion in focus from visitor numbers and hotel developments to a broader vision of tourism as a driver of inclusive, resilient, and sustainable national economic growth.

Cruise Tourism Surge to Boost Agriculture and Manufacturing Sectors

KINGSTON, Jamaica; Thursday, June 19, 2025: With cruise passengers accounting for a significant number of tourists to the island, the Ministry of Tourism is targeting an increase in this sub-sector of the travel industry.

Development of Public Beaches, Workers Housing High on Tourism Agenda

KINGSTON, Jamaica; Thursday, June 19, 2025: Minister of Tourism, Hon Edmund Bartlett has underscored his commitment to ensuring increased access for Jamaicans to beaches and that “every parish must have at least one world-class public beach that serves both residents and visitors.”

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