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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett to Participate in Inaugural Asian Resilience Summit

KINGSTON, Jamaica; May 28, 2019: Tourism Minister Hon. Edmund Bartlett is expected to participate in the first Asian Resilience Summit, being held in Kathmandu, Nepal on May 31, 2019.

Jamaica to Host First Ever Global Tourism Innovation Resilience and Crisis Management Summit in 2020

KINGSTON, Jamaica; May 17, 2019: Tourism Minister Hon. Edmund Bartlett has announced that Jamaica will be hosting an international conference on Tourism Innovation Resilience and Crisis Management next year in Montego Bay.

Jamaica Successful in Bid to Chair UNWTO’s Regional Commission for the Americas

KINGSTON, Jamaica; May 17, 2019: Jamaica was yesterday selected to chair the United Nations World Tourism Organization’s (UNWTO) Regional Commission for the Americas (CAM) for the biennium 2019-2021.

Bartlett to Lobby for Jamaica to Chair the UNWTO’s Regional Commission for the Americas

KINGSTON, Jamaica; May 14, 2019: Tourism Minister, Hon Edmund Bartlett departs the island today, to attend the 64th Meeting of the United Nations World Tourism Organization’s (UNWTO) Regional Commission for the Americas (CAM) in Guatemala City - La Antigua, Guatemala. While there, he is expected to present Jamaica’s candidature for the chairmanship of CAM to the UNWTO for the biennium 2019-2021.

Minister Bartlett Extends Condolences to the family of Pishu Chandiram

KINGSTON, Jamaica; May 13, 2019: Minister of Tourism Hon. Edmund Bartlett has expressed deep regret at the passing of tourism and in-bond trade stalwart, Pishu Chandiram.

New Artisan Village part of Tourism Inclusive Growth Strategy

FALMOUTH, Trelawny; May 10, 2019: Minister of Tourism, Hon Edmund Bartlett says the artisan village being constructed at Hampden Wharf in Trelawny forms part of the overall inclusive growth strategy to increase earnings among local suppliers.

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