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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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3900 Youth Empowered by TEF Summer Internship Programme in 6 Years

KINGSTON, Jamaica; August 14, 2019: In the past six years, some 3900 youth have benefitted from the Tourism Enhancement Fund’s (TEF) Summer Internship Programme (SIP), which introduces participants (between 16-25 years) to the world of work and assists them with gaining professional experience.

Bartlett Lauds Actress Kerry Washington as a Trailblazer in the Diaspora at Jamaica Independence Gala

NEW YORK, NY – August 12, 2019 – Minister of Tourism Hon. Edmund Bartlett has extended an invitation to actress Kerry Washington and her family to come to Jamaica for a family getaway during her next shoot break. The Minister, who was special guest at the Jamaica Independence gala, had high praises for the Emmy and Golden Globe nominated American born actress, who is of Jamaican descent.

Bartlett to meet with United Nations’ division of Partners and other Investors in New York

KINGSTON, Jamaica; August 9, 2019: Minister of Tourism, Hon Edmund Bartlett, leaves the island today to meet with the United Nations’ division of partners and other potential tourism investors in New York.

Kenyan President Confirmed as Tourism Resilience Centre Honorary Co-Chair

KINGSTON, Jamaica – August 8, 2019: President of the Republic of Kenya, His Excellency Uhuru Kenyatta, has accepted Minister of Tourism, Hon. Edmund Bartlett’s invitation to be Honorary Co-Chair (representing Africa) of the Global Tourism Resilience and Crisis Management Centre (GTRCM).

Jamaica exploring more Air Connectivity in Europe Post Brexit

KINGSTON, Jamaica; August 8, 2019: Minister of Tourism, Hon Edmund Bartlett, says Jamaica is actively exploring additional air connectivity options out of Europe, in light of the United Kingdom (UK) leaving the European Union – which is more popularly known as Brexit. The decision for the UK to leave the European Union (EU) was made in 2016 through a referendum.

Bartlett Challenges Farmers to Meet Tourism’s Demand for Agricultural Produce

KINGSTON, Jamaica; August 5, 2019: Minister of Tourism, Hon. Edmund Bartlett, has challenged the local agricultural sector to make a greater effort to satisfy the demands of Jamaica’s tourism sector for fresh fruits, vegetables, meat and poultry.

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