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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett calls for Investment beyond Hotel Rooms

LONDON, United Kingdom; November 4, 2019: Minister of Tourism, Hon Edmund Bartlett has made a call for investment in the tourism industry to go beyond the development of hotel rooms and other infrastructure. Minister Bartlett made the call during his presentation on the opportunities for investment in travel and tourism development projects, Infrastructure and Services at the International Tourism and Investment Conference (ITIC) in London.

Jamaica’s Tourism Ministry to Forge Partnerships with Argentina

KINGSTON, Jamaica; October 31, 2019: Tourism Minister, Hon. Edmund Bartlett says his Ministry is in talks with the Argentine Republic to forge partnerships in areas such as education, destination marketing, and resilience building.

Bartlett to Participate in Major Travel Events in London

KINGSTON, Jamaica; October 31, 2019: Tourism Minister, Hon. Edmund Bartlett departed the island yesterday to participate in three major global travel trade shows in London, England.

Japan among the Most Resilient Nations in the World – Bartlett

Chiba, Japan; October 24, 2019: Tourism Minister, Hon. Edmund Bartlett says Japan is among the most resilient nations in the world, based on its unprecedented recovery system, after being struck by one of the worst Typhoons in their nation's recent history.

Bartlett to Visit Typhoon Affected Areas in Japan

KINGSTON, Jamaica; October 18, 2019: In his capacity of co-chairman of the Global Tourism Resilience and Crisis Management Centre (GTRCM), Tourism Minister, Hon. Edmund Bartlett is set to visit typhoon-affected areas in Japan, during his visit to the country next week.

Tourism Minister urges Employers to Fully Participate in Pension Scheme

KINGSTON, Jamaica; October 17, 2019: Minister of Tourism, Hon Edmund Bartlett, is urging all employers in the sector, to participate fully in the Tourism Workers’ Pension Scheme, which is scheduled to become operational early next year.

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