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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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BARTLETT’S TOURISM WORKERS PENSION PLAN GETS FULL BACKING OF SPANISH HOTELIERS

Madrid, Spain; January 23, 2020: Spanish Hotel interests this morning gave their support for the government’s ground-breaking Tourism Workers Pension Scheme whilst however noting the importance of it being carefully managed in a closed door meeting with them in Spain today.

Jamaica Wins Big at World Travel Awards’ Caribbean Gala

KINGSTON, Jamaica; January 22, 2020: Jamaica has been named the Caribbean’s Leading Destination at the World Travel Award’s Caribbean Gala ceremony, for the fifteenth consecutive season.

GTRCMC Donates US$100,000 to Bahamas for Hurricane Relief

KINGSTON, Jamaica; January 22, 2020: The Jamaican-based Global Tourism Resilience and Crisis Management Centre (GTRCMC) on Tuesday donated US$100,000 to the Bahamas. The funds will assist with hurricane relief following the passage of Hurricane Dorian last year, as well as for the development of the Disaster Risk, Resilience & Readiness Assessment in the Caribbean Tourism Sector Study.

Bartlett to attend Caribbean Travel Marketplace in Bahamas

KINGSTON, Jamaica; January 21, 2020: Tourism Minister Hon Edmund Bartlett departed the island yesterday to attend the Caribbean Travel Marketplace in Baha Mar, Bahamas. While there, he will participate in several business meetings and will form a part of a panel on a forum entitled “Caribbean Tourism Pulse: 2020 and Beyond”.

Tourism Ministry to Spend More on Marketing Carnival in Jamaica

KINGSTON, Jamaica; January 17, 2020: Tourism Minister, Hon. Edmund Bartlett has announced that his Ministry will be increasing investment in developing Carnival in Jamaica as a tourism product, which will be marketed to destinations across the globe.

Tourism Demand Study shows need for J$391.6 Billion in Agricultural and Manufacturing Goods, says Bartlett

KINGSTON, Jamaica; January 17, 2020: Tourism Minister, Hon. Edmund Bartlett says data from a recent demand study shows the need for J$391.6 Billion in goods from the agricultural and manufacturing sectors. The break out shows a demand for goods of J$352 Billion for manufacturing and J$39.6 Billion for agriculture.

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