KINGSTON, Jamaica; Wednesday, December 10, 2025: Minister of Tourism, Hon. Edmund Bartlett, departed the island today for Toronto, Canada, to begin a two-day strategic engagement mission aimed at deepening partnerships in one of Jamaica’s most vital source markets. Coordinated by the Jamaica Tourist Board (JTB), this visit comes at a pivotal moment as Destination Jamaica intensifies its winter season preparations and accelerates its post-Hurricane Melissa recovery efforts.
Minister Bartlett noted that the Canadian market, which was already demonstrating strong pre-Melissa demand, remains central to Jamaica’s global tourism outlook. He said, “Canada continues to be one of our largest and most reliable partners. With several new routes coming online this winter and strong interest from travellers seeking warm, safe and enriching experiences, this mission ensures that Jamaica remains top of mind and top of market during this critical recovery window.”
Upon arrival, Minister Bartlett will participate in the Harmonies of Hope Hurricane Melissa Aid Concert at the Meridian Performing Arts Centre, an event supported by regional partners and members of the diaspora to raise funds for Jamaica’s post-hurricane recovery efforts.
On Thursday, December 11, the tourism minister will participate in a series of media appearances to promote the destination and reassure travellers that Jamaica is ready for the winter season. His day begins with an in-studio interview on Breakfast Television, followed by an in-studio interview on Flow 98.7. He will then attend a lunch meeting with businessman and tourism ally Wes Hall, before concluding the day with a Jamaica Gleaner interview.
He emphasized that, “Recovery is not passive; it requires presence, partnership and proactive communication. By meeting directly with media, investors, and key diaspora leaders, we are securing the momentum needed to restore full demand and ensure that Jamaica emerges even stronger in 2026 and beyond.”
Minister Bartlett, along with the Director of Tourism, Donovan White, and other officials, will return home on Friday, December 12.
