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Bartlett Preparing Craft Traders For Changing Market

Release Date: 
Friday, September 14, 2018 - 11:30

MONTEGO BAY, Jamaica; Monday, August 13, 2018: Minister of Tourism, Hon Edmund Bartlett has called on craft traders and producers in the resort city of Montego Bay to put themselves in order and prepare for increased sales opportunity.

Noting that expansion of cruise shipping for Montego Bay is on stream, Minister Bartlett said, “The port is being expanded to accommodate the largest ship in Carnival Cruise Lines that is to come in 2020 and the Aida is also going to bring their largest ship with 6,000 passengers, during the period, so we have to prepare ourselves for the expansion and the larger volume that is coming.”

His assurance was given to executive members of the Harbour Street Craft Market during a walk-through to speak one-on-one with traders and producers on Friday August 10, 2018.

Mr Bartlett also spoke to the need for marketing and use of social media. “We’re going to have to start marketing through internet marketing platform CLIO, who we are going to engage so that all our markets will be on their schedule and that will help to position you on board the ships before they come so that people will know where they are going and not be taken anywhere when they get off at the port,” he said.

The Harbour Street Craft Market tour was part of a planned move by the Tourism Minister to have an overall look at the product through visiting locations, seeing what is being offered and discussing with stakeholder groups the way forward.

“It’s important for us to ensure that the strategy of building the retentive capacity of our economy for the tourism dollar is understood by all and that need for us to keep more of the dollar in Jamaica supersedes all the other needs right now,” said Mr Bartlett as he underscored the realization that “what makes that retention happen is the local capacity that we build and that is about the ordinary Jamaican who is providing the creative experience that the visitor consumes when they come here.”

He saw his role in this as giving expression to that through policy and strategy development “to enable more and more of our local Jamaicans to benefit from the growth of tourism.” To do so, he underlined that the industry was operating in a changing market and all partners in the industry had to be responsive to the changes.

Mr Bartlett said building artisan villages in resort townships and restructuring what exists while maintaining some concepts and developing lines of communication were all part of creating the new architecture in fashioning a new experience.

He said his visit was critical to the whole process and he would be visiting other markets in Montego Bay, Negril, Ocho Rios and Port Antonio. “We want to sensitize more so that people at all levels understand that this new tourism is big trillion dollar business and more countries are now involved in tourism than ever so the competition for the cruise and stopover people is greater now than it has ever been and everybody is doing new, fresh things so we have to do that too or else we’re going to be left out.”

While noting that there as much to be done, Mr Bartlett said he had observed an improvement in the quality of craft work on sale in the market but that the stalls were too congested.

Minister Bartlett was presented with an action plan for the Harbour Street Craft Market by president of National Craft Traders and Producers Association, Melody Haughton Adams, who has been a trader in the market for many years.

Among those accompanying Minister Bartlett on his tour were Chairman of the Tourism Enhancement Fund, Godfrey Dyer and Chairman of the Tourism Product Development Company, Ian Dear.