TALKING POINTS FOR MINISTER OF TOURISM, HON. EDMUND BARTLETT AT THE OFFICIAL LAUNCH OF REGGAE SUMFEST WEDNESDAY, JUNE 15, 2016
Submitted by admin on Sun, 12/04/2016 - 14:44
Reggae Sumfest is major event on the international music calendar.
That this event is in its 24th year is proof that it is one of the world’s premier music festivals.
The Jamaica Tourist Board (JTB) estimates 6,000 visitors come to the island for the festival each year.
It has significantly enhanced Jamaica’s international profile as more and more reggae music fans converge on Montego Bay to enjoy great music in a remarkable destination.
Reggae music and culture have developed a global appeal from the great works of legendary artistes such as Bob Marley, Peter Tosh, Bunny Wailer, Toots & the Maytals to the more current stars Taurus Riley, Damian ‘Jnr. Gong’ Marley and Shaggy. All of whom have helped build global awareness of brand Jamaica.
However, we are all aware that reggae and dancehall are more than music; they reflect the heart of the rich cultural heritage of Jamaica. This is why this indigenous music, our heritage, is such an integral part of our tourism product.
The Five Pillars - Form the blue print to achieve sustainable growth in the tourism sector.
New partnerships, and
Human capital renewal
Underscoring these five pillars of growth, are five networks:
Sports and Entertainment
Health and Wellness
Entertainment Tourism has tremendous potential and is a key element of our growth strategy. For all the reasons I stated previously Jamaica is a natural for an enhanced entertainment tourism product.
In the spirit of joined up government we will be working closely with my colleague Minister Olivia ‘Babsy’ Grange and her team in better developing the product.
Coordination of established activities/events for the Tourism Calendar
Promotion of festivals, etc.
Promotion of Jamaica as an entertainment destination
Greater collaboration with event promoters and venue managers to package and promote local music events, festivals and live shows to combat seasonality.
Reggae Sumfest provides this perfect synergy between music and tourism and I commend Robert Russell and his team for their great work in organizing this unparalleled music event year after year.
I wish you a successful staging this year and for many years to come.