Tourism Master Plan

The Tourism Master Plan for Sustainable Growth

    Chapter 1 – The Role and Purpose of the Tourism Master Plan: pages 2 -4
    Chapter 2 – The Strategic Vision of the Master Plan: pages 7 – 20
    Chapter 3 – Marketing Strategy: pages 22 – 60
    Chapter 4 – The Components of the Tourism Industry: pages 62-94
    Chapter 5 – Jamaica’s Heritage as part of Sustainable Tourism: pages 96-126
    Chapter 6 – Location Strategy and Resort Development: pages 128-186
    Chapter 7 – Sustainable Tourism: pages 187-206
    Chapter 8 – The Action Plan and Institutional Responsibilities: pages 208 - 214