Canadian Visitors to Top 600,000 with US$750m Revenue, says Bartlett
KINGSTON, Jamaica; Wednesday, October 8, 2025: Minister of Tourism, Edmund Bartlett, says Jamaica is aiming to welcome 600,000 Canadian visitors annually and generate US$750 million in tourism earnings by 2030. The goal comes as the destination experiences a 22 per cent increase in Canadian airlift capacity for the upcoming winter season. The new key performance indicators (KPIs) were announced during the minister’s address at the Edith Baxter Memorial Award, which recognises individuals who have made a substantial contribution towards the positive advancement of Jamaica’s tourism industry. “Canada represents one of our most important and fastest-growing source markets,” said Bartlett. “The substantial increase in airlift capacity this winter demonstrates the strong confidence our airline partners have in Jamaica’s appeal to Canadian travellers. We are committed to building on this momentum to achieve our 2030 vision of 600,000 Canadian visitors and three-quarters of a billion dollars in tourism revenue.”